Despite being a small internal team, the variety and scale of work executed by the P.F. Chang’s Creative Team was vast. During my time working for the brand, I’ve been responsible for both the art direction and at times execution on everything ranging from standard print and digital needs – stanchions, flyers, ads, email, paid media, social, website, mobile app – to the entirely atypical – tap handles, wine labels, and vehicle reskins. Not to mention, smashing my face in an entire Great Wall of Chocolate for the sake of a social post (worth it).