Menus are synonymous with restaurants. Not only does its importance lie in informing a guest on what’s available and at what price, but when done properly, can influence what’s ordered. As P.F. Chang’s food has evolved over the years, so has its menu design. I’ve been responsible for the constant evolution of the menu design from tri folds, multi-page books, to foil-pressed one pagers, and digital menus – influenced by evolving brand guidelines, unforeseen global circumstances, and my own drive for innovation.