Lunar New Year is celebrated by over 1.5 billion people each year. And in honor of the Year of the Tiger, P.F. Chang’s created a specialty cocktail, the Iwai of the Tiger, in honor of this special celebration. For this full-scale campaign, I art directed the campaign photography, created the lockup, a customized landing page, gift card, and a specialty coaster paired with every cocktail that launches a unique augmented reality experience.